Rob MacInnis studied Directing at New York Film Academy before receiving a BFA with a Photography Major from the Nova Scotia College of Art and Design in 2005. He was selected for Magenta Publishing's Emerging Photographers 2006 & 2007 publication, NSCAD's Off The Wall show, and a featured exhibition in the Contact Photography Festival 2007. He has been published in Enroute Magazine and Eye Weekly. 

MacInnis' work focuses on the idea of the creation of identity within the photographic image. By foregrounding our innate compassion of animals, MacInnis explores the correlation between the reifying process of animal consumption and the fashion world's depiction of the body. 

MacInnis' uses animals as  portrait subjects, drawing parallels between the idealization of the human form in contemporary fashion photography and the subjugation of animals by humans. 

The artist gives the animals an arena for self-expression as well as humiliation. His photographs reverse the traditional roles of animals in western society, setting them to a level on par with humans. The artist's objective is to portray an alternative world where animals are not our possessions, but individuals whom we subject to the same idealization as we would a contemporary fashion model.

Rob MacInnis' portraits demand immediate emotional reaction, drawing on the raw connection between viewer and subject and exposing the instinctive, compassionate union of species.